Many of our members sell their homes before moving to The Garlands, so we know that prospective members may be thinking about putting their own house on the market right now. Here's a tip we recently came across: list your home with a very exact price--like $472, 775, instead of $475,000. Sound bizarre? Well, a recent Cornell University study found that homes actually sell for more when the list price is exact.

The researchers found that in a sample of 30,000 recently sold homes in New York and Florida, having a terminal zero in the list price lowered the ultimate sales price by .72%. Psychologically, people tend to see numbers that end with zeros as larger than those that don't, hence the marketing gimmick of everything ending in .99 or .95. And a number like $472, 775 will show up in more Internet searches since people often look in ranges that a round number could be left out of.

So if you want it to sell high, make it exact!

Source: The Price is Right by Jan Cullinane

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